Privacy Policy



About This Policy

This policy provides notice of our information collection and use practices. It applies to information that we collect from you when you interact with us. It also includes users of our websites and apps.


Categories of Information We Collect

Listed below are details about the categories of information we collect:


Contact information and identifiers:

We collect name and address. We also collect phone number and email address. We collect fax numbers and user names. We collect photos from event attendees. We collect Social Security Numbers from tenants.


Payment and financial information:

We collect payment information from our tenants, exhibitors and event attendees.


Demographic information:

We collect age and gender. We collect location information from website visitors and app users. This may include precise location information.


Professional information:

We collect title and corporate affiliation. From tenants we collect retail business license and tax information. We collect photos that exhibitors at our events submit. We collect education and employment history from job applicants.


Site usage information:

We collect browser and operating system information from web users. This includes what pages you visit on our websites and the sites from which or to which you go.


Business Purposes for Information Use

We use the categories of information for the business and commercial purpose outlined below:

We use information to respond to your requests and for transactional communications.  We use information to respond to questions. We use also information to send our newsletters or to communicate about this policy or our terms. If you apply for a job with us, we use information to process your application.

We use information to provide our services.  We use information to run events. This may include processing your payments or providing refunds.

We use information for marketing.  We use information to provide you with marketing information about us and our services. This includes information about our events. We also use information to send you promotions. We use information to inform you about sponsorship or advertising opportunities. This may be by email or text. It may also be on social media platforms. We may post photos taken at our events on social media.

We use information to improve our services.  We use information to make our website and services better. We may use information to send you surveys.

We use information to protect our company and constituents.   We use information to protect our company and our customers. We use this information to identify fraud and secure our systems. We will also use information for other purposes as permitted by law.


Information Sources

We collect categories of information in three ways, described here:

We collect information directly from you. We collect information directly from you. For example, this includes on our websites and at events. We also collect information from you online and in paper forms.

We collect information about you from other companies. We collect information from service providers and third parties.

We collect information from you passively. We collect information passively using tools like browser cookies and pixels. We collect information about users over time when you use this website. We may have third parties collect information this way.


We Combine Information

We combine information we collect from you on the website with information we receive from you offline. We also combine information you provide with information we obtain from third parties.


When We Share Information with Others

We share categories of information with as described here:

We share information with our related companies. This includes our parent company, Vornado Realty and current affiliates. We will also share information with future affiliates.

We share information with vendors and service providers. We share information with vendors who provide services for us. We share information with payment processing service providers. Or, they may collect information on our behalf. We share information with vendors who help us deliver marketing and other communications.

We share information with business partners. We share information with business partners. We also share information with event partners. We share information on social media.

We will share information if we think we have to in order to comply with the law or to protect ourselves. We share information we collect about you to respond to a court order or subpoena. We share information in response to a government agency or investigatory body requests. We share information we collect when we are investigating potential fraud.

We will share information with any successor to all or part of our business. If all or part of our business is sold, we will share information as a part of that transaction. If there is a merger or acquisition, we will also share your information. We will also share information as part of financing or bankruptcy.

We share information as permitted by law and for other reasons we may describe to you.

You Have Certain Choices

You have the following options about how we use your information:

You can opt out of receiving our emails. You can change your mind if you signed up to receive our email newsletter or other marketing emails. To unsubscribe, click the link located at the bottom of our marketing emails. If you opt out of receiving marketing messages, you will still get non-marketing messages.

You can control cookies and tracking tools. To learn how to manage how we and our vendors use cookies and other tracking tools, and to read our Do Not Track Policy, please click here.


California resident’s rights

If you reside in California and are not a job applicant, employee or employee of another company interacting with us in your job role, you have the right to request what information we collect and use. You also have the right to ask what information we disclose and sell. You also have the right to request that we delete information we have collected from you. To exercise your rights you can contact by filling out this form. We will use reasonable methods to verify your request. We will not discriminate against you because you have exercised any of your rights under the California Consumer Privacy Act. You can designate an agent to make a request.

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email at [email protected]. You can also write to us at the address listed at the end of this policy. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.


We Use Standard Security Measures

The Internet is not 100% secure. We cannot promise that your use of our sites or apps will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.


We Store and Use Information in the United States

We are located in the United States. We maintain our digital properties and businesses for use in the US. Our services and properties are not intended for people who reside elsewhere. If you live outside of the US, you understand and agree that we may transfer your information to the US. Our sites and businesses are subject to US laws, which may not afford the same level of protection as those in your country. By submitting your information, you agree to the processing of it in the US.


Third Party Links and Tools

Our sites contain links to third party sites or have third party services on them that we don’t control. If you click on a third party link, you will be taken to a platform we do not control. This policy does not apply to the privacy practices of that website or platform. Read other companies’ privacy policies carefully. We are not responsible for these third parties. Our site may also serve third party content that contains their own cookies or tracking technologies. We do not control the use of those technologies.


Information Collection from Children

Our sites and apps are meant for adults. We do not knowingly collect personally identifiable information from children under 13 without permission from a parent or guardian. If you are a parent or legal guardian and think your child has given us information, you can email or write to us. Use the address information in the contact us section below. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy on-line here.


You Can Contact Us

If you have any questions about this Policy or our data practices, you can write to us or call at: Merchandise Mart Properties, Inc., 222 Merchandise Mart Plaza, Suite 470, Chicago, IL 60654. You can call us at 1.800.677.MART. You can email us at [email protected].


We May Update This Policy

From time to time we may change our privacy policies. We will post an updated copy on our website. Please check our site periodically for updates